Miss Macaroon

Rosie Ginday – Social Entrepreneur Pastry Chef reducing re-offending in young offenders, founder and Director of Miss Macaroon

Lover of all people and life changer who sees endless possibilities. Rosie Ginday is no average baking businesswoman. Rosie founded Miss Macaroon to combine her passion for beautiful hand-crafted food, baking, and her desire to help disadvantaged young adults in her local area, Birmingham. Miss Macaroon helps prepare young Care leavers, offenders and ex-offenders to realise their ambitions to train as chefs. Rosie is a winner of the EY Entrepreneur of the Year Midlands award, Enterprise Catalyst Social Entrepreneur awards and the Asian Business Young Entrepreneur Midlands Award.

Were you born in Birmingham? No

Where did you originally come from? Walsall

What made you come to Birmingham? Some of the best restaurants and one of the best catering colleges in the country to learn my trade.

What’s your favourite childhood memory of Birmingham? UB40 performing on a bus outside Birmingham Children’s hospital.

When was your breakthrough moment? Enabling one of the trainees on the Macaroons that Make A Difference catering programme in 2013 get a job in the industry.

How did you get into what you’re doing today? I set up my first business, a vegan and vegetarian restaurant and art space, aged 22 in Taiwan while teaching English. I had an amazing time and realised I wanted to use the transformative power of food to create opportunities for unemployed young people. So I came back to the UK to train to be a chef and chose Birmingham.

What’s the greatest memory from your career? The friends and family launch of our first Miss Macaroon stores in the Great Western Arcade. Surrounded by amazing people I owe a huge amount to because of their support, advice, love and time we took the first step on our retail journey with many more outlets to come.

Favourite thing to do in Birmingham? Real ale pub crawl around the Jewellery Quarter.

What makes Birmingham stand out to you? In the business community everyone wants to help you and will give up their time to offer advice and support.

What are your thoughts on the future of Birmingham? Birmingham is already amazing with an even brighter future ahead lead by its creatives, foodies, entrepreneurs and leaders.

If you could change one thing about Birmingham, what would it be? I’d change the amount we shout about how amazing we are to the rest of the world.

Who’s the most famous person you think is from Birmingham? The Cadburys – social reformers and business leaders

Who are your heroes? 3 people you look up to? Alice Beale, Margery Fry, Anita Roddick.

If you had a dinner party, which 3 people would you invite? Nina Simone, Donald Glover, Lord Robert Winston.

What are your plans for the future? Miss Macaroon French macaroon and prosecco bars across the country serving the best gluten free macaroons around whilst employing long term unemployed young people.

Who’s the most famous person in your phone book? Rylan Clarke-Neal